The Company continues to expand its sales channels and focuses on generating more eCommerce traffic to boost revenue for its product portfolio
ROSEVILLE, Calif., May 08, 2018 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- InnerScope Hearing Technologies, Inc. (INND) announced today it has opened a new Direct-To-Consumer eCommerce Store on Amazon.com and has signed a service agreement with, Quartile LCC. ("Quartile") a leading industry expert in the Amazon marketplace. The Agreement includes an Amazon Sponsored Campaign Strategy, Management and Product Listing Creation and Optimization for the Company's Personal Sound Amplifier Products ("PSAPs"). The new Amazon eCommerce store launch gives the Company the ability to expand its reach and achieve maximum exposure to ultimately drive more traffic and boost revenue for its PSAPs portfolio.
Hearing loss is a major public health issue that is the third most common physical condition after arthritis and heart disease. More than 60 percent of people with hearing loss are either in the work force or in educational settings. According to the World Health Organization (WHO) as of March 2018, there are 466 million people worldwide and approximately 40 million people in the US alone who suffer from disabling hearing loss (40db hearing loss or greater) and a total of 1 out of every 5 people in the world (1.2 billion) and 48 million in the U.S. that has a hearing loss greater than 25db who could benefit from some type of hearing assistance. Unfortunately, only 14 to 20 percent of the people with hearing loss use hearing aids, mainly due to high cost and time commitment spent with a hearing healthcare professional and with the lack of accessibility and other types of hearing augmentation products easily made available.
Based on the need for easy affordable and accessible hearing assistance products, InnerScope has decided to invest marketing capital and human resources to enter the largest Direct-to-Consumer operation in the world, Amazon.com. According to recent industry figures, Amazon is the leading e-retailer in the United States with close to 178 billion U.S. dollars in 2017 net sales. As of the first quarter of 2016, the e-retailer reported more than 310 million active customer accounts worldwide. InnerScope will be marketing their State-of-the-Art PSAPs, on the world's largest Direct-To-Consumer channel.
"Today, at InnerScope, we are excited for this new chapter in our Company's Direct-To-Consumer operation" said Matthew Moore, CEO of InnerScope Hearing Technologies. "According to www.keywordtool.io, Amazon has on average, 2.8 million searches for "Hearing Aid" per month, 130,000 searches for "Sound Amplifier" per month and 57,000 searches per month for 'PSAP'. Millions of consumers are seeking out Hearing Augmentation Technology, like our Personal Sound Amplifiers on Amazon.com. Amazon.com shoppers looking for affordable hearing assistive products can find InnerScope's products by either searching, "Hearing Aid," "Sound Amplifier," "PSAP," or for more of a direct search "InnerScope Hearing" for our unique affordable state-of-the-art hearing products. We believe with this new endeavor, many potential customers searching for hearing products and solutions, offering our ever-expanding hearing product portfolio on Amazon will increase InnerScope Hearing Technologies customer base significantly in the coming months and years. InnerScope will be dedicating resources and marketing capital, to enter this eCommerce global market place, and we expect to dominate in this space with our disruptive and game changing innovation and products.".
A recent testimonial from one eCommerce customer wrote about his experience with one of InnerScope products, "Yes I received my order! I have already put them on and love them. I wore them to my birthday party and they worked perfectly I was able to hear conversations even in a noisy room. I gave one of my friends the order form you provided, and he plans to order a set as well. Thank you", from "William" - Portland OR".
